For many business owners, their brand is like their baby. They have spent months organising a business plan and locating the best products. This includes finding the best employees and advertisement platforms. That is why it is heart-breaking to realise that your brand is not reaching your target audience. The Adult Industry is a niche brand. That is why you cannot advertise it in the same way as a normal E-commerce brand. You need to focus on the best digital marketing techniques at your disposal.
With One in Five Searches on Google being for Adult Content, this search engine is about to become your favourite marketing tool. The Digital World is a place where the public can find what they want at the drop of a hat. This is why you need to give your target audience what they want as fast as possible. Whilst you may want to consider hiring a Digital Marketing Company to help grow your brand, here are some of the best tips that you can easily do yourself to market your Adult Business.
Understanding your Industry
Whilst the Adult Industry is full of potential customers/clients looking for open-minded people and adult products, if you are looking to get involved then you have to understand the industry itself.
Think of the Adult Industry as a shelf full of large compartments. Each of these compartments will hold smaller ones. It is up to you to figure out which one of these compartments you will need to open. Now, if the Adult Industry is a set of compartments, the larger ones will reflect the main categories of the Industry, such as Escort Services, Pornography Services and Adult E-Commerce, whilst the smaller ones reflect the more niche Adult Services of the Industry that reside within the main categories. For example, if we took the Escorting Industry as the main compartment, the smaller niches could involve VIP Escorts, Cheap Escorts, High-Class Escorts, Escort Agencies or Independent Escorts.
Basically, what that metaphor means is that you need to find a place for your brand to fit within the Industry. If you have a product that you are interested in selling, or are interested in creating an Adult Agency, do your research to make sure that it has a place to settle in the Adult Trade. Whilst you want your trade to have an individualistic selling point, you don’t want to define your product under a brand that will not suit it. That means that there is a less likely chance that an audience will actually look at your product. Worse still, there may be better-suited adult products that outshine it. So be sure to do your research before you start your adult marketing campaign.
A Big Brand Name
If you are looking to individualise your brand, the first thing you need to consider before anything else, is how you are going to title it. A Slogan for a new brand new business needs to be catchy and stand out in relation to its competition. This is where your creativity and understanding of your audience will truly come into play. If you are looking to appeal to a more X-Rated genre, you need to consider what sort of language you will want to use to capture their attention through their sexual intrigue.
However, you need to still keep your slogan simple enough for it to remain catchy. It needs to be something that will stick in your head either due to its wording or humour. So think carefully on your title and go for the best option that will fully fit your brand image. A more relatable title will mean that there is a higher chance that your audience will browse your brand.
Making your Product Unique
Whether you are in an adult business or general business, one of the main things that will make your product stand out is by having a unique selling point. If everything in the Adult Industry was the same then its potential clients would get bored very quickly. That is why you need to make sure your unique selling point is easily seen and has the potential to become popular quite quickly to a normal audience.
A fantastic example of this can be seen from Pornhub. When they examined their audience’s interests, they saw that the majority of its users enjoyed rap. That is why they started off a record label named “Pornhub Records” and launched a national song contest that would have a prize that would go on “PornHub” and would make around 500,000 views. This allowed it to overlap between the music industry and the adult industry.
So if you have a unique idea to bring to the Adult Industry, be bold and make it your main selling point. The more open you are about what you can offer your audience, as well as the amount of evidence (i.e. stats, data and reviews) that you can present alongside your product, the more likely your audience will see your brand as trustworthy. That means that you are more likely to get a bigger audience trying to purchase your products.
The Digital Playground
Advertising an Adult Brand can be a little more difficult than a normal brand. After all, you cannot just put up flyers, posters on transport and street signs, and there are quite a few rigid rules and restrictions when it comes to advertising for an adult product. Most marketers may start to despair when they have to jump through so many hoops to advertise their business, but this should not put you off from using the Digital World of the Internet to market your brand.
Think of the internet like a cesspool, the number of topics that are on it are practically endless. That is why the Adult Industry is so large because it can literally range to XXX content to Blogs that just dive into sexual advice. As long as you know where on the spectrum your Adult Content falls then you will be able to figure out search terms that will correspond to your product accordingly. For instance, if you are looking to create a Birmingham-based Escorting agency, you may want to consider search terms like “Hot Escorts Birmingham” or “Sexy Companions Birmingham”. The easier it is to find your product on the internet, the more likely you will be able to attract a target audience to your product.
You also need to consider what sort of digital medium you will want to market your product. Whilst the Internet is crammed with Social Media, Websites and Video Hosting Websites, you need to see which ones will allow for adult content. For instance, you may not be able to advertise your product on Youtube or Facebook, but you may be able to strike a deal with PornHub or an Adult Dating Site to make sure that you receive PPC (Pay Per Click) exposure from their audience.
Of Course, if you want to expand your brand into the internet, you are going to need some Adult SEO to make sure that it is actually found on the internet. Google will judge different websites on its relevance to a certain search term. This is by comparing a term’s relevancy on a page and how trustworthy the page’s overall content is. The more trustworthy a page is deemed, the more likely that it will appear within the top pages of Google’s ranking. The majority of searchers barely go past page 2, let alone page 3 of search results. That is why it is essential for your brand to be in the top results of Google’s Algorithm.
Consider some of these ideas to improve your general SEO rating:
Make sure the majority of your Website’s Pages have High-Quality Content
Make sure your Website’s Content includes Keywords
Consider Backlinking and Guest Blogs to expand the relevance/trustworthiness of your website
Avoid Black Hat marketing techniques (i.e. spamming a keyword or links)
Consider your Hosting Speed for your Website
Make your Website follow a strict SILO structure (i.e. make sure it is fully categorised)
Create Partnerships/Collaborations between you and competition brands (Especially if you both have Social Media)
Advertise your Website on Social Media (as well as any content that you create as a “Guest Post”)
Simple techniques, like including Keywords in your Website’s Content, are things that you monitor on your website very easily. However, if you want more control over the SEO of your Website, you may even want to consider investing in SEO software, like Screaming Frog, The Hemmingway App, SEMrush or Website Auditor. These will help you keep track of your rankings and help you find pages on your website that need to be updated. You may even want to go on Google’s Algorithm itself to see what rating your website is at!
A Helping Hand
If you find yourself struggling to handle all of your businesses marketing, then do not worry, for there are Marketing Agencies out there that are ready to give you the advice needed to make sure your brand can flourish. A lot of them are adult orientated, so you do not have to worry about whether or not you will be judged on your chosen industry. Instead, the marketing agencies you work with will give you advice on a range of areas within your business, each bit of advice is personally tailored to your potential brand. This could be on your marketing strategy itself, or it could be on your brand’s potential website, SEO practices or the content needed to advertise your brand.
Whilst the advice of these companies will not come for free, you will get the chance to work with experienced individuals who can help you build your brand so that it may even become a common “household” name within the industry itself. Remember that you are free to make your own decisions when it comes to your business, but it is always helpful to have some experienced entrepreneurs guide you along the way.
Take your Business to the Top
No matter what sort of business you own, overall, you do want it to do well when it is finally advertised to the world. That is why you need to apply strict marketing rules to your advertisement campaign, both online and offline, to ensure that it gets the best exposure it can. By marketing to the appropriate audience on the most appropriate platforms, you will soon find that your Adult-Empire has started to flourish.