seo SEO tips and tricks

Top Strategies to Generate More Sales Every Blessed Week 2020 with SEO

Top Strategies to Generate More Sales Every Blessed Week 2020 with SEO

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The success of any business organization relies on revenue, and the dominant digital presence is crucial for revenue growth. It is essential to have a good search engine optimization (SEO) plan if you want your company to get more sales every week. Get the most of SEO services Mumbai.

However, SEO is continually developing, and best practices are shifting over time. The most effective SEO Strategies to Generate More Sales Every Week are discussed below.

Target the existing customers

When businesses fail to expand, it is because they don’t have enough clients. You can strengthen your consumer retention approach instead of concentrating all of your marketing energies into customer acquisition. 

In contrast to potential new customers and customers who only purchased a single item on your website, you must target loyal customers. The customers with repeated visits add additional items to their shopping carts and produce higher conversion rates.

Customer reviews are a valuable way for people to decide whether someone can collaborate with a firm or buy from a business without physically visiting the store. Most of the first time online users shopping from a website, first read client feedback.

Set up an interesting blog

Blogging can be an incredible way to engage with website visitors. Each blog post is a new website that lets you rank in the search engines again. If your organization’s website has no blog, set one up. It is where you’re going to explain every topic and start appearing on Google.

You can follow three methods when you write each blog post.

  • Do not use the long-distance keyword more than 3-4 times over the blog. Google does not regard exact matches of the keyword as often as it used to. As a result, your page will be penalized, and your rating can drop. 
  • The link can be achieved as annotations on the content management system (CMS) or as anchor text in the document. Link blog subtopic on your pillar page. 
  • By connecting the pillar and the cluster in this way, you convey Google that there is a link between the keyword and the overall theme.

New Blog per week to create page authority

Not all blog articles or web pages you publish must be part of a topic cluster. After publishing, your customers must find the topics interesting enough to read.  Google will pay extra attention to your domain if customers pay more attention to your blog topics. 

Take note of posting at least once a week in this context. You are writing for your visitors and Specify items that attract the customers and create buying opportunities. Make sure that you have essential keywords, so then the customers begin discovering and clicking gradually. 

Bear in mind that every blog would not be of equivalent value, so you would need to prioritize depending on your company’s specifications. Maintain an up-to-date list of websites that will help you achieve your business objectives, the better.  

Establish link build-up strategies

The link construction is the main aim of the off-page SEO and is also a significant factor in the classification of your sites by search engines. Spend time in brainstorming all how you can attract connections to your website. Share your contacts in exchange for links to your sites with other local businesses. 

SEO Services Mumbai publishes several attractive blogs on Google+, Facebook, LinkedIn, and Twitter. Consider approaching other bloggers for opportunities to blog guests to connect back to your website. In this way, you will link your company with the individuals who can affect your industry or other bloggers. 

Compress all media until they are posted on the website,

it is a significant phase in the SEO method. With the growth of your blog or website, more images, more videos, and related media will undoubtedly be available for you. As they are large data files, the size of your document will increase.

As a guideline, the increasing the file size will be tough for the visitors to find it. As search engines determine where to put the material in his index, page speed is one of the most significant ranking criteria. 

As a result, if the file size is smaller, your site can be loaded faster and acquire higher Google ranks. It is crucial to comprehend how to shrink the file size.  If you choose to add a picture to a blog post, first find the file size. It’s nice to provide picture compression software of every megabyte (MB) range, even just 1 MB before you post it to your site to reduce the file size. Sites such as TinyPNG render compressing photos simple in volume, while our own Google’s own Squoosh has been known to minimize image file size. 

Therefore, it is essential to preserve the data in kilobytes (KB) to secure the pace of your website sufficiently. While creating files, be sure to test the actual size of the file until you return it to your machine. Although specific devices cannot be accurate to the scale they portray, some may lose some picture content as the artwork is compact.  

Keep up to date with SEO reports.

The search engine space is always changing, like the overall marketing landscape. There are millions of domains across the internet, and they are not still visible in search results. Just the most important and trustworthy ones surface. SEO optimization improves views of the website and generates new leads as well as clients. Therefore, proper SEO reports not only provide the site with additional visitors but also draw high quality leads involved with your name, product, or service. 


Applying effective SEO tactics will offer you a chance to be known online, turn more insights into regular buyers, and eventually boost revenues. Remember that it is equally essential to build and maintain a comprehensive strategy that prioritizes all these elements as the elements themselves because that is the best way to ensure that you create a well-oiled SEO machine that will help increase your weekly sales.

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On Page SEO Structure Guide for Getting High Rank on Google SERP

On Page SEO Structure Guide for Getting High Rank on Google SERP
On Page SEO Structure Guide for Getting High Rank on Google SERP

There are many regions of a website which are necessary to be optimized if it is planning to rank better on search engines, visiting search engines use hundreds of ranking tips to check a site whether it’s worth showing to searchers. Though a significant portion of that usually comes down to the way the website is well-structured for ease of use and availability for search crawlers.

I have always believed that on-site optimization is 80 percent concerning value because it’s a huge aspect that makes a site or its content usable to searchers (if they are finding your articles useful or highly relevant to what they have been looking for). I would say no if you asked me if this notion has changed over my two years practicing search engine optimization.

But irrespective of “significance,” a lot of facets are increasingly becoming more commonplace from the marketing procedures of a website, like optimizing it to get speed, sociability, usability, and conversions. Therefore, I would desire to talk about with you some methods which might assist you in fortifying your search ranking plan by optimizing the website arrangement to increase its usability in addition to conversions.

1. URL Should Match Site Structure

You should also ensure the URL structure fits with your hierarchy. For Instance, If You’re currently selling a pink summer dress onto your own garment’s website, your URL might look like that:

The URL is broken down into Category → Sub-Category → Product. This is easy for the crawlers to read and easy for your users to navigate.

2. Use HTML or CSS for Navigation

Avoid when designing your own navigation Ajax or JavaScript. The best approach to generate the life span of search crawlers simpler to use HTML tags that are plain along with CSS for formatting. Don’t use images to make your navigation links but utilize text. It usually means that if you’d like to link in the own homepage into a category page, do not merely add an image and link it into but have a text link as well.

3. Make use of Breadcrumb Menus

Breadcrumb menus are all crucial for search engine optimization. Google has lots of times noted they must own a list on your pages so that users may browse the website. When triggering menus on your website, make sure that the bread crumb menu displays your site structure accurately.

For example, when you activate a breadcrumb menu on a product page, it should have the following elements:

Homepage > Product Category > Subcategory > Product page

In other words, the menu should display all levels until you go back to the homepage.

4. Create a Low Depth Website

Yet another factor of one’s structure would always be to get a shallow website. It indicates is that every page on your website can obtain in a couple of clicks. For search engine optimization, you ought to be seeking to produce your website less or deep. It’s more straightforward for the site to straight, and the easier your crawlability, the more accessible Google will get your content and even rank it. The cause of a shallow website will be really for fantastic User experience. When a user is having trouble locating the information that they desire they proceed and could become frustrated. As we understand, good search engine optimization meant by a lower bounce rate.

5. Have a 3 Click-Maximum from the Homepage

The website is to make use of proper internal linking,” says Colin Mosier of JSL Marketing “One great tip to help Maximize the Search Engine Optimization structure of a Navigate around your website properly.” & Web Design. “Internal linking helps link your website and allows users to navigate.” 

“If you’re linking your site, plus it takes too many clicks from the homepage to get to your subpage, this can have a truly negative impact on the user experience along with search engine optimization.”

6. The Header Should Have the Main Navigation Pages

The header should list the main pages. You may accomplish whatever you desire by doing so and adding any other menu elements becomes unnecessary and distracting. Even though drop-down menus with CSS effects that disappear will give an exciting user experience, they do not affect SEO. Do not make use of structure-based images. The most reliable type of SEO continues to provide text links utilizing appropriate page sourcing.

Where a footer using menu links can use, duplicate the links of the most effective navigational menu at the footer. Adding additional category lists or changing the arrangement of links will simplify the user experience and serves absolutely no function.

7. Use Internal Linking

Even though creating a depth website is just a fantastic strategy, this is sometimes hard, especially for a large site with tens of thousands of pages. Sorting your pages to some small number of categories doesn’t sound right or could be impossible. It is where linking might provide help.

It creates a superior user experience for users. An internal link is an inner connection between 2 pages of Search Engine Optimization. The first is that they provide a useful way to navigate through your website, and they have a lot of advantages, which can be helpful to get rank, it lowers the number of clicks required to reach almost any page website.

8. The Visual Sitemap Generator Can Solve Your Problems

If you have finished reading this article and realized that your website design isn’t friendly for search engines and users, you can visualize it and detect the topics instantly. This visual website map will enable one to understand what hierarchy is composed of your website. As practice shows, improving your website structure leads to positions reducing bounce rate, rising, and rising traffic.

In Conclusion

So, there you have it. It is an essential part, although this is an incredibly missed part of Technical SEO. It’s a foundation that the remainder of your search engine optimization strategies may build upon if it’s possible to get your site structure organized correctly.

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Search Engine Optimization vs Search Engine Marketing

The world of marketing has seen some impressive changes. In the past few years, the total value of e-commerce sales has skyrocketed. The number of online-only companies too has been increasing. This is because many people are spending their days in the internet. It is difficult to imagine how their lives would be if internet was suddenly cut-off. As a result, the revenue generated by a company like Google is much more than that generated by companies like CNN and Sky. In this article, we will look at the key differences between Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

What is SEO?

SEO is a practice that helps companies appear high on search engines. For example, when you Google a keyword like SoftwareCy, the website that appears first is ranked better than the one that appears on the second page of Google. Slots in the first page are very competitive because they tend to lead to more sales. Most people rarely go to the second page after doing a Google search. 

What is SEM?

As mentioned above, websites that appear on the first page usually have more sales compared to those that appear on the second page. Not all websites can appear on the first page. Therefore, website developers have the option of paying Google to ensure that their websites rank higher. There are two ways of doing this. They can pay per click or per impression. When pay per click is used, the website owner pays for every user who clicks a link on the search engine. When pay per impression is used, they pay for every person who sees an ad.

SEO vs SEM: Cost

In general, SEO is usually less expensive than SEM. There is a simple reason for this. Every lead that is generated using SEM is usually paid for. The price may be as little as $0.10 per every lead. However, when we are talking of thousands of leads, the total costs may add up. On the other hand, SEO is usually costly at first. This is because it means hiring an SEO specialist to do the work. However, the cost usually diminishes in the long run. This is because once the website appears on top, maintaining the ranking is usually relatively easy. Therefore, it is recommended that you invest in quality SEO for your company if you want to lower the customer acquisition cost.

SEO vs SEM: Effectiveness

Another comparison we will make is on the better option based on effectiveness. In general, when you search for a keyword like SEO agency San Jose, you are likely looking for a company that does SEO services in San Jose. Therefore, the first few results will be inorganic while the rest will be organic results. Research shows that the organic results are usually better than the rest. This is because many people don’t trust sponsored adverts. Instead, they prefer results that are ranked based on their merits. Therefore, based on their effectiveness, we recommend that you invest in quality SEO practices if you want to save money and become more effective.

SEO vs SEM: Reputation

In the previous parts, we have looked at the cost and effectiveness of SEO and SEM. Another core item when comparing the two is on reputation. Studies show that websites that rank organically tend to have a better reputation compared to those that are promoted. In the previous part, we have looked at the search like SEO agency. The reality is that a customer who is looking for SEO services will always go for a company that organically ranks first. There is a simple explanation for that. If you are looking for a company to improve your search engine, you will go for a company that ranks high. You will not go for a company that has paid to appear on the search engine. Similarly, if you are looking for the best cookies, you will go for a cookie company that ranks high on search engines.

SEO vs SEM: Visibility

In recent years, Google has introduced new tools that are known as Google my Business. Google my Business is intended to help companies get more visibility when people search. For example, when you search for a local pharmacy, you will see a Google map list of these stores. You will also see the times when they are open and the ratings they have received from their users. In voice search, when you ask about the nearest pharmacy, Google will give you results based on Google my business results. Google ads are not maximized for this. Therefore, based on visibility, we recommend that you invest in quality SEO services.

SEO vs SEM: Ease of Use

SEO is usually hard work. You must do a lot of work to ensure that your website is ranked high on Google. You must do both in-site and offsite processes. In-site work that you must do include content, mobile responsiveness, security, and image and video optimization. However, SEM is usually relatively easy. All you need to do is have a website and create an ad campaign on Google. Google will promote any website provided that it meets key criteria. The website does not need to be good. You can create a website today and create a global campaign today. It is impossible to achieve this with SEO. Therefore, on ease of use, SEM wins.

Final Thoughts

SEM and SEO are some of the leading marketing practices today. Each of the two methods has its pros and cons. However, a closer look shows that search engine optimization is much better than SEM.

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5 Proven Ways to Increase your Website Traffic by 100%

Beth Comstock- “You can’t sell anything if you can’t tell anything” this phrase shows the importance of marketing for any business.

In such a digital world online medium is the only way to tell anyone about your brand or services. No one can increase their business productivity without going online. There are various strategies used in order to increase traffic on your website or blog. Your website or blog is the only way to reach to the potential customers. By seeing your blog or website customers come to know about your product and it also generates their interest towards your brand. But to increase more traffic or to attract more customers “right way of promotion” is necessary. Do smart work rather than hard work to build more productivity.


One other phrase by Philip Kotler justifies the value of right promotion strategies.

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. “

Let’s see how things turn out with new techniques:

  • Links are not important but relations are:

Try to connect with more people with your promotion strategies and build long-term relationships with them. By answering their queries or by providing them the right information you can easily covert a lead into sales. When you start connecting with your customers then your business will automatically get faster growth.

  • Provide Informative content to your Customers

Before start promotion it is necessary to collect full data, information on the topics you need to write. Marketing without right set of data is like driving with your closed eyes. When you will provide right information to your customers then, they will start trusting you and their trust will improve your brand value. Read the blogs of other authors in order to understand how to generate quality content.

  • Don’t get Disappear:

Always connect with your customers to solve their problems. When you will start giving instant response to your customers then your brand reputation will increases. Always be active and available to solve the queries of your customers. Publish your content on daily basis to improve the value of your blog or to get more traffic on your website.

If you want targeted traffic from particular city or location than please write article based upon relevant city or location which is trending in that particular category that will help you to generate traffic.

  • Use easy to read language:

Use familiar words for writing your content so that user will easily understand your content. Don’t make it too complex, use easy to read the language, be on the topic, provide useful information at the top, insert some useful links in your content, and provide them full information about any topic.  For this understand your audience, their likes or dislikes, figure out what queries your audience use for search anything etc.

  • Do more share:

Increase the number of shares on social media sites to see the positive result. There are many popular social networking sites such as Facebook, LinkedIn, twitter and many more where you can promote your product or services easily.

These are some useful tips which may helpful in increasing the brand reputation and more organic traffic.

With increases the digitalization and new innovations, it is necessary to make changes in the way of promotions that increase the number of SEO jobs for many aspirants. This will help the candidates in getting major opportunities and secure a great future.


Author Bio

Khushboo Setiya is an online media enthusiast and a blogger who closely follows the latest Career guidance, Job and marketing trends. She writes about various related topics such as job opportunity in India, Digital marketing, Career Topics, Job Search and many more.

SEO tips and tricks

SEO tips by DOZ | SEO tips and tricks

  • Information on your site needs to be properly marked up and organized for search engines to crawl your site effectively.
  • Beware of negative SEO
  • Develop an editorial strategy for your content
  • Use keywords in Subheadings
  • update title tags and meta descriptions to include any holiday promotions
  • Think about the user: consider site speed, mobile, content and mark up
  • URL Structure should be short, descriptive, and help to categorize your website.
  • find out the most popular search engine in your target country.
  • redirect non WWW to WWW or vice versa
  • set your preferred domain in Google webmaster tools
  • avoid deprecated HTML tags and attributes
  • externally reference your java script and CSS
  • Make your h1 and title target the same key phrase
  • sort out your pages with rel=”prev” and rel=”next”
  • Get a separate image sitemap and tag them all properly
  • Avoid Query strings in your URLs
  • structure your data markups
  • only link internally when relevant
  • always link to authoritative sites or news sources.
  • page load time is a ranking factor
  • mobile- friendly sites rank higher on smartphone SERPs
  • Long tail key phrases will convert better
  • Retire your products with redirects when you stop selling them
  • Learn how to integrate seasonal SEO to your marketing strategy
  • Mobile- friendly sites now rank higher on smartphone SERPs. Even on Bing
  • Use better anchor text then “Click here”
  • check your site for 404s with Google search console
  • 75% of SEO is off page and 25% is on page
  • Don’t forget to fill out the alt tag for all images on your site
  • Mind user intent when doing keyword research
  • optimize your database by removing drafts of all your post and page changes to speed up your word press site
  • keep up with any messages that Google is sending you. check the search console for 404/500 errors, duplicate content,missing titles, and other errors that Google may have found
  • use screaming frog to find broken links, errors and crawl problems
  • optimize your title tag with the cities and services you offer
  • make sure your embedded advertising  analytics load last
  • do not use rel =”nofollow” on rss feeds, category or tag pages and archived pages
  • be patient, SEO takes time. There’s no magic bullet in SEO so avoid taking short cuts as they can hurt a lot long term
  • SEO is like mayo – by itself it tastes bad, but in the sandwich, it touches everything and makes it taste better
  • Learn how to use hreflang for language & regional URLs
  • Set up custom dashboards on Google analytics to keep an eye on specific data.
  • Make a list of important relevant topics based on what you know about your business
  • Enable rich snippets for reviews and ratings in your SERP listings
  • Understand what type of content yields high engagement and plan your content accordingly
  • Deflate your Images
  • Focus on link earning
  • The newer your website is, the more patient you will need to be
  • Don’t translate the create keywords and ads from scratch
  • make sure that content delivers on the promise of the headline
  • Identify Competitor keywords
  • Focus on search phrases, not single keywords
  • Speed matters, especially in mobile. Get your site a score above 85-90