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Why You Need an SEO Consultant to Increase Your Google Ranking?

On the surface, SEO may seem like something you can do on your own or pay someone who
knows a thing or two about content to do for you and you would save a lot of money. If you
think like that, you probably need an SEO consultant much more than you realize because
there are a lot more complex aspects of SEO that you need to pay attention to if you want to
increase your Google ranking.


Sure, you can create content, build links and monitor the performance of your site and you
may even see a bit of an improvement in your ranking, but many times that will not be
enough and eventually you will stagnate. Why? Because there is a lot more that goes into
SEO and you would be better off letting a consultant do that for you. Let us take a closer look
at some of the things they can do.


Research and Understand the Website


It would be a mistake to apply a one size fits all approach to all SEO jobs. A consultant
knows that each website is unique and may have its own needs. What you may have already
done contributes to its strengths and weaknesses so the consultant would carry out an audit of
the website as well as analyze its performance. This usually will begin with checking Google
Analytics, this will provide good insight into what is going on with the website, it is like
checking the vital signs of the site.

 

The research will involve keyword searches to find out which keywords are most effective
for the site, which keywords have the most traffic and which ones would be relevant for that
site. In most cases, a consultant will recommend that you try to rank for those that do not
have a lot of competition.


Link Analysis


This is still part of understanding the site, before building links, the consultant needs to see
what links you already have. Sometimes a website may have created links that could get them
penalized by Google and it is important to identify such links. They could be the reason the
website is not ranked highly. The consultant would find all those faulty links and get rid of
them.


Auditing the Site


This would be the final stage of understanding the website and it will involve several aspects.
A site audit may include the following and more: Checking URL structure, inspecting tags,
analysis of loading speed, meta descriptions, and internal links. The audit seeks to find out if
it is easy for visitors to use the site, if the site is following Google guidelines and if the site is
profitable for the owner.


Study Data and Plan


Once the data from the research, analysis, and auditing is collected then the SEO company in
India will begin to make sense of it and start to plan strategies that can improve the ranking of
the website. The action taken will be part of an ongoing process which will include many
activities. The company will inform the client of some of the things that need to be done and
give an estimated time frame for the accomplishment of the different tasks.


SEO Implementation


Now it is time to start the actual SEO work that will improve the Google ranking of the
website. What may be done will depend on what the audit and analysis revealed but some of
the actions may include the following:


Overhaul Website


At times the entire website needs to be redesigned to achieve better results. This can be
needed if there is just so much that is wrong with the website that it may take the same
amount of time and money to fix it as it would to redesign it. Some of the reasons for this
may be that the design is old fashioned and the code is not SEO friendly.


Create Content and Market it


Content is what will bring visitors and the more visitors, the better the ranking, so using
researched keywords, a consulting firm can come up with the most appropriate content and
go-ahead to market it.

 

Building Quality Links


There is a difference between simply building links and building quality links. An SEO firm
worth the name will help you build quality links that are effective for SEO.


Continuous Monitoring and Research


The research never ends, you always need to know what the competition is doing, where you
are positioned and what you can do better. The SEO company will do all that for you using
different tools.


Online Publicity


Your website will benefit from being in the limelight and an SEO consultant would know just
how to get that done without being spammy or irrelevant.


There are a lot more activities that go on behind the scene that a consultant would be able to
do for you and the results would be seen in your Google ranking. The key thing is they
provide quality since that is their job.

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